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AIGC如何改写传媒传播,DeepSeek等大模型影响几何?

96SEO 2025-03-28 05:35 4


Hey there, content .sevaw gnicreators and media enthusiasts! Ever wonder how AI's hand is shaking up the media world? Let's dive into the thrilling world of AIGC and see how DeepSeek and other big models are making waves.

News: The AIrevoekaM-Driven Makeover

Remember when you'd wait for the morning paper to catch up on the news? Well, times have changed. AI is now the new editor-in-chief, with digital anchors like those at Hangzhou TV leading the charge. Imagine a world where news is generated and updated in real-time, based on social media trends. It's not just about speed; it's about reshaping how we consume information.

But hold on, there's a catch. While AI speeds up the process, it also raises ethical questions about the authenticity of news. We're not just talking about 'fake news'; it's about ensuring the content is as accurate as it can be. It's a dance between efficiency and integrity, and the industry is learning to balance the two.

Advertising and PR: A Creative Collision

Move over, Mad Men. AI is now the new creative director in town. Brands like Tencent and Coca-Cola are leveraging AI to generate creative content, saving time and resources. Imagine a world where your ad is not just seen but felt, thanks to AI's ability to understand and predict consumer behavior. It's not just about the numbers; it's about the story that resonates with people.

But here's the twist – AI-generated content still needs a human touch. It's about that personal touch, that emotional connection that only humans can provide. It's not just about what AI can do; it's about what AI can enable humans to do better.

AI's Power to Amplify Content Industry Capabilities

AI isn't just about automating tasks; it's about amplifying human capabilities. Marketers are now focusing on strategic coordination, creative empowerment, and ethical oversight. It's about building a new skill set that combines data literacy with creative intuition.

But there are challenges. Data silos, decision-making risks, and the pain of digital transformation are just a few hurdles. It's like trying to fit a square peg in a round hole, but the industry is rising to the occasion, building 'digital nerve centers' and preparing for a future where real-time dynamic marketing is the norm.

Role Evolution and Pathways to Breakthrough

It's not just about technology; it's about people. The industry is facing a moral and compliance conundrum, needing to navigate the fine line between innovation and responsibility. It's about redefining roles, from content creators to AI strategists, and rethinking education systems to foster a new breed of talent.

Enterprises are building AI content infrastructures, fostering 'content architects,' and pushing for industry standards. It's a journey, and it's not without its challenges, but the destination is clear: a future where AI and humans collaborate to create content that is not just informative but also inspiring.

Conclusion: Soaring to New Heights of Value Creation

The content industry is on the brink of a new era. Basic content creation will be fully automated, but the human touch will remain invaluable. It's about understanding the essence of humanity, about creating content that resonates with emotions and values. In this era, the true competitive edge lies in the precise grasp of human emotional resonance, not just in mimicking writing styles or optimizing click-through rates.

So, what's your industry's place on the value coordinate in the AI era? Join the conversation and let's map out a blueprint for human-computer collaboration!

Author: Zhu Gua Ya Sisters

Source: Financial Circle



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